Instagram for Business

If you own a small business, you’ll want to keep reading.  Instagram is rolling out new changes specifically geared for businesses using the platform.  The new changes include special profiles, analytics, and advertisements! Business profile pages will be released in the United States within the next couple of months and the rest of the world by the end of the year. Some other key features of Instagram business profiles include contact through phone, email or text with a simple tap and maps and directions for easy locating. Analytics will track performance on individual posts, reach, impressions, and engagement with your followers.  The reports will also include information such as gender, age, and location of those who are engaging on your page. Up until now, businesses would have to download yet another app to analyze their data, or, even worse, track their posts individually.  The new changes to Instagram will not only revolutionize the way that small businesses can post, advertise, and review their account, but also save time as well so you can get back running your business.